Unpacking the Triton's market dynamics
Mitsubishi's bakkie business is small in South Africa. On an average month, the Japanese brand rarely delivers more than 70 Tritons to new local owners. . . Those volumes are a great deal less than is the case in Australia, by far the global bakkie market which is most similar to South Africa. Vast distances, testing gravel road conditions and extremely warm temperatures, force Australian and South African bakkie buyers to face the same ownership challenges. Yet there is a significant difference in the buying pattern when it comes to the Triton. . 'An enormous difference' . Whereas Mitsubishi Cape Town does only a fraction of other volumes in South Africa, it often sells nearly to 90% of other core bakkie volumes in Australia. That is an enormous difference. . In Australia, Mitsubishi's Triton is the third most popular bakkie, and the difference between it and other bakkies is marginal. Triton regularly sells about 3000 units a month in Australia...